Vehicle recognition uses cameras facing stationary or moving traffic to identify the make, model and colour of vehicles.
This can be used for simple identification purposes, such as reading the license plate of a speeding car, or in an advertising capacity where the driver and passengers are served content which is based on specific audience demographics and data relevant to that vehicle.
All vehicle details are matched with an anonymised vehicle specification database. The pioneering technology offers brands highly defined targeting and greater efficiency than standard out-of-home play-out, hitting core target audiences with zero wastage. Real-time activation allows for dynamic delivery based on an environmental trigger. Brands only pay for play-outs when a target vehicle is stationary at the traffic lights.
Vehicle recognition is a progressive technology which optimises and innovates the way brands connect with target audiences. This pioneering system identifies and accesses valued audiences in real-time and there are a range of ways it can be deployed: it can serve adverts for a new model of the same car, or it can be leveraged to launch a new product that's relevant to a particular driver demographic.
How does vehicle-based advertising work?
Cameras monitor the stationary traffic in each lane. Cameras detect the vehicle and the technology matches it with the anonymised vehicle specification database and pulls out the make, model and colour of the vehicle. Once the target vehicle is detected, the recognition technology triggers a corresponding ad to be served in real-time. The platform delivers a post campaign report every time the ad is triggered (time stamped confirming a vehicle's presence, day-part delivery breakdown and proof of play-out).